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Newtoy aims to develop art events that invoke curiosity and intellectual discourse. Newtoy produces Experiential Art (for want of a descriptive name) set to create situations where the artists or the audience members, expand their idea of what is possible in the intercourse of fact and fiction. To provide a range of experiences which result from artistic merit and are based in human perception, emotion and ones' personal relationship with the collective and personal subconscious, individuality and existence.